“Mounting financial pressures have led to a surge in inexperienced cyclists taking to the roads,”say [insurance company] LV in their press release: “resulting in a 29% increase in road accidents involving cyclists in the past six months.” It’s topical, it involves death and fear, it’s dressed in the cloak of statistical authority: this is totally going on the telly.Sure, this idea needs a bit of clarification (are we talking interaction effects here?), followed by rigorous empirical tests, but it certainly looks like a promising candidate.
Nothing as Useful as a Bad Theory
4 years ago
2 comments:
That's Goldacre - not quite a media studies expert - but definitely a pretty good law - although I'd weaken it to 'totally going in the Daily Mail'.
Typo corrected, thanks. I wasn't seriously implying that he holds a degree in media studies, but he certainly does study the media quite a bit, doesn't he? Tongue a bit in cheek, see?
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