The Practice of the Thinking Class

For those that didn't get what was meant by "quantitative bling" in a recent post, here (.pdf) is an illustration from economics professor David R. Hakes on writing an academic article and trying to get it published:

We managed to reduce the equations in the paper to six. At this stage the paper was perfectly clear and was written at a level so that it could reach a broad audience. When we submitted the paper to risk, uncertainty, and insurance journals, the referees responded that the results were self-evident. After some degree of frustration, my coauthor suggested that the problem with the paper might be that we had made the argument too easy to follow, and thus referees and editors were not sufficiently impressed. He said that he could make the paper more impressive by generalizing the model. While making the same point as the original paper, the new paper would be more mathematically elegant, and it would become absolutely impenetrable to most readers. The resulting paper had fifteen equations, two propositions and proofs, dozens of additional mathematical expressions, and a mathematical appendix containing nineteen equations and even more mathematical expressions. I personally could no longer understand the paper and I could not possibly present the paper alone.

The paper was published in the first journal to which we submitted.

To even things out, here's a case for peer review from Ben Goldacre.