1. There is a Wikipedia page for the new Star Treck film.
2. On the discussion page, an incredible amount of pixels is spilled about whether the page should be titled "Star Treck Into Darkness" or "Star Treck into Darkness". Including this philosophical gem:
3. xkcd makes fun of this.
4. Now look what happens next:
This may be conscious, intended self-mockery, but I doubt it.