A Social Scientist Does Research

Eszter Hargittai counts some beans:
The VW Super Bowl ad features German engineers. The story goes as such: every time a VW reaches 100,000 miles, one of the engineers in Germany gets “his wings”. I didn’t find the ad particularly interesting until I realized that none of the engineers getting wings were women. In fact, there were barely any women in the video. Most prominent was the one in the elevator getting slapped by a male engineer’s wings.

There were ten male engineers featured who clearly got wings. It looks like 13% of engineers in Germany are female. So even going just by that statistic, one of the 10 featured should have been a woman.
Exactly! If you cannot rely on commercials to give a fair representation of reality, what can you trust?

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